Discover marketing insights in customer feedback
Turn customer feedback data from reviews and social media into actionable insights that guide your marketing strategy and messaging.
3 ways this play transforms your marketing insights
Discover marketing insights in customer feedback
Use this template to understand what customers are really saying about your brand.
Ready to get started? Your step-by-step guide
Get started in minutes. Grab the template, then follow our walkthrough to quickly tailor these proven AI workflows to your business.
This template uses AI Image Analysis, which is currently available in early access for customers who have opted into AI Labs. All workspace admins can opt into AI Labs via Workspace settings. If you're not an admin for your Airtable workspace, you can try the template right away on a personal plan with AI Labs turned on.
Benefits of AI-driven customer insights for marketing
Save marketing teams hours of manual analysis
AI does the heavy lifting by synthesizing reviews, surveys, and social media conversations into ready-to-use insights, giving marketing teams time back for more strategic work.
Increase conversion rates
Fine-tune messaging with data-backed insights that resonate with real customer needs, leading to more relevant campaigns and higher click-through rates.
Boost sentiment scores
Continuously monitor brand perception and adapt content in real time, helping lift positive sentiment and customer trust across channels.
Tips for using AI to reveal customer sentiment and insights
Integrate multiple feedback sources
Integrate all your feedback sources. Link social platforms like LinkedIn, Meta, and Instagram with support tools like Zendesk and CRMs like Salesforce to capture a complete view of your customers.
Ask Omni questions about your data
Use prompts like “What are the top 3 pain points in recent reviews?” or “How is sentiment trending month over month?” to get richer analysis and trends.
Turn feedback into real campaigns
Use customer insights to guide campaign planning, then let Airtable AI agents and Omni generate new concepts, copy, or visuals.
Frequently asked questions
AI-driven customer insights are patterns and themes uncovered from feedback using artificial intelligence. For enterprise marketing teams, this means instantly transforming reviews, surveys, and social posts into clear takeaways on customer sentiment, needs, and trends. Instead of spending hours on manual analysis, you get actionable insights that improve marketing campaign management, strengthen messaging, and boost engagement.
AI enhances customer feedback management for marketing leaders by analyzing massive volumes of feedback at scale, turning unstructured data into strategic insights. It helps leaders spot emerging trends, benchmark brand sentiment, and identify unmet customer needs faster than manual research ever could. With these insights, marketing leaders can create a Voice of the Customer program that refines positioning, personalizes campaigns, and drives stronger engagement and revenue impact.
Why Airtable?
By unifying data, workflows, and insights in one solution, Airtable’s marketing management software enables teams to run campaigns more efficiently, streamline approvals, and manage assets and performance—all at scale. Instantly build tailored marketing apps through natural conversation with Omni, your expert AI sidekick. Deploy a team of dynamic AI marketing agents that analyze data and orchestrate marketing tasks across your entire operation.
Localize image and copy variants at scale
Instantly adapt marketing content for any region, ensure cultural relevance, and maintain global brand consistency.
Accelerate event production from planning to follow-up
Leverage AI tools for event planning to uncover attendee insights, craft tailored invites and follow-ups, and generate engaging agenda content.
Generate high-impact campaign concepts
Use our free AI marketing campaign generator to turn rough campaign ideas into insight-driven directions in minutes, and visualize them across channels.
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See first hand how Airtable empowers you to reimagine your workflows with AI.