Build for the way your business works
Transform your data into custom interfaces, automations, and agents with Airtable’s AI-native app platform.
Used by more than 500,000 organizations around the world
Build apps with Omni, your expert AI builder
Create complete applications—from tables and workflows to interfaces—through natural conversation. Omni turns your ideas into production-ready apps instantly.
Automate work at scale with Field Agents
Put thousands of intelligent agents to work at scale across your data. From web research to feedback analysis, Field Agents execute high-impact tasks with full context on your business.
Build apps on top of shared data
With Airtable’s relational database foundation, every team works from the same trusted source. Scale up to 100M records in a single table with HyperDB.
Integrate with other business-critical tools
Seamlessly connect to internal tools you use every day – like Jira, Salesforce, and Tableau – to ensure information is shared across systems.
Powerful solutions for product, marketing, and more
Ensure alignment between teams to drive business outcomes.
Create a centralized product roadmap
Align around a flexible, organization-wide roadmap. Customizable views let any department see their role, and plan accordingly.
Keep tabs on OKR progress
Custom views give stakeholders insight into OKR status, completion rates, risk scores, and more—all in real time.
Create a feedback repository
Connect product insights by pulling all feedback—across every tool and source—into a single, easy-to-find place.
Manage marketing campaigns that change fast
Visually track the creation, goals, and status of cross-channel campaigns in real time.
Share assets across the org
Organize and share assets across teams with a flexible, adaptable content and asset library.
See dates, deliverables, and resources
Get a unified view of what needs to be delivered, when it’s launching, and who owns tasks at every stage.
Drive measurable results
"With Airtable, we can get metrics to leadership in minutes instead of days, which has transformed how we operate at scale."
AWS teams have used Airtable to streamline and accelerate our marketing workflows. As one of Airtable AI’s early customers, we leverage Airtable AI on Amazon Bedrock to further enhance and automate processes.
Airtable enables us to roll up hundreds of IT initiatives into a single portfolio, aligned to strategic priorities and metrics. We can adapt with the click of a button. Airtable has allowed us to be ourselves.
Resources and insights to inspire
AI for project management: Tools, best practices, and use cases for 2025
AI is transforming project management by automating tasks, surfacing insights, and accelerating planning. Learn more in our AI for project management guide.
How to adopt AI for content marketing: 2025 guide
Learn how to effectively adopt AI for content marketing. Discover use cases, benefits, and examples to enhance your content with artificial intelligence.
Product roadmapping 2.0 - best practices in AI integration
Discover how roadmapping tools use AI. Learn about real user experiences before and after AI integration and how Airtable supports product roadmapping efforts.
FAQ
You have questions? We have answers.
Airtable is a digital operations platform used for Marketing, Product Operations, Project Management, and more. But its flexibility means it can be used for nearly anything, from tracking cattle to planning an event to tracking sales leads.
- Interface Designer: Design custom apps in minutes from your existing data using our user-friendly, drag-and-drop interface.
- Automations: Streamline how your team gets work done and cut out clutter workflow automations.
- Sync: Build with confidence when data is verified and up-to-date– no coding experience required.
- Administration and controls: Support large-scale data, workflows, authentication, and teams—all in one place.
...and much more!
Airtable AI can be added to any workflow and is flexible enough to advance critical steps across workflows in every team or department. Product teams can use AI to categorize customer feedback and generate product specs to speed up feature development. Marketing teams can use AI to generate creative briefs, gather competitive intel, or draft blog posts. HR and finance teams can use AI to generate job descriptions, categorize budget spend, draft company memos, and more.
Spreadsheets, like Google Sheets and Excel, evolved from paper-based account ledgers, while Airtable was built from the start as a relational database.
So while spreadsheets are fine for tracking information, Airtable makes your data actionable. In Airtable you can sync, structure and store data however you need to, to support infinite use cases.
In addition, data is synced in real time. So if a data point changes, that change is automatically synced across every workflow and every place that data appears, eliminating the need to manually update information. Learn more about databases vs. spreadsheets.
Although Airtable is built as a relational database, you cannot directly query an Airtable table.
However, you can customize a view in Airtable to allow for SQL queries. In addition, there are ways to query your Airtable base with SQL from right inside Airtable.
Yes, Airtable can be used as a Customer Relationship Management (CRM) tool. There’s even a pre-built template for CRM you can use to get started quickly.
Airtable has free, paid, and Enterprise plans available. You can learn more on our pricing page.