Automate competitor product research
Generate a competitive analysis that benchmarks your performance against rivals using recent intelligence from the web.
4 ways this AI play transforms your competitive intelligence
Automate competitor product research
Use this template to turn hours of research into minutes—and uncover the insights you need to lead your industry.
Ready to get started? Your step-by-step guide
Get started in minutes. Grab the template, then follow our walkthrough to quickly tailor these proven AI workflows to your business.
Benefits of AI tools for competitive analysis
Save hours of research time
AI automates competitor monitoring and intel gathering, replacing hours of manual web research with instant, reliable updates.
Boost win rates
With clearer benchmarks and differentiator insights, sales and marketing teams can sharpen messaging and positioning to close more deals.
Cut intelligence gaps in half
Continuous monitoring ensures you never miss product launches, pricing changes, or new entrants, keeping your market view current at all times.
Tips for using AI for competitive analysis
Start by adding and customizing your competitor list
Begin with Airtable’s auto-generated competitors and capabilities, then tailor the list to focus on the players and strengths most relevant to your market. This feedback helps AI provide better outputs.
Identify true differentiators
For each capability, AI flags the leading company as a “Unique differentiator” and explains why. Use these insights to quickly spot your biggest advantages and potential risks.
Dig into trusted sources
See news stories, product launches, and technical docs from your top competitors, then look for “Impact analysis” to learn how each development affects your own organization.
Go deeper with an advanced model
Upgrade to a higher-capacity GPT for richer analysis, longer outputs, and more nuanced recommendations.
Frequently asked questions
AI streamlines competitive analysis by combing through news, product launches, and technical updates to highlight meaningful trends. In Airtable, Omni synthesizes this information into clear takeaways, while Field Agents enrich competitor profiles with the latest data, turning scattered signals into actionable market intelligence.
The most effective AI for competitor research is already built into Airtable. Omni structures competitive data and reveals patterns, while Field Agents provide the latest developments. Together, they replace time-consuming manual tracking with real-time insights that you can rely on.
Examples of AI tools for competitive analysis in Airtable include Omni, which can generate competitor lists, benchmark capabilities, and summarize differentiators, and Field Agents, which continuously scan recent web sources to enrich records with product launches, news, and technical updates. Together with workflow automations, these tools deliver real-time competitive intelligence, helping teams spot emerging threats, sharpen positioning, and stay ahead of market shifts.
Why Airtable?
Airtable ProductCentral is the foundation to enable transformative, AI-powered product operations, connecting competitor intel, customer insights, product strategy, and team-level execution in one place. Instantly build custom competitive analysis and product management apps through natural conversation with Omni—your Airtable sidekick who seamlessly integrates with your data, information, and insights to help you build sophisticated workflows in minutes. Deploy a team of dynamic Field Agents, AI-powered web researchers, document analysts, and content creators that analyze data and orchestrate actions across your entire operation.
Analyze product feedback at scale
Use AI customer feedback analysis to turn product feedback data into executive-ready reports and ground every product decision in the voice of your customer.
Visualize new ways to merchandise your product line
Turn basic product details and on-white images to a fully merchandised, market-ready product catalog with product names and descriptions.
Discover marketing insights in customer feedback
Turn customer feedback data from reviews and social media into actionable insights that inform your marketing strategy and messaging.
Want a demo or have questions?
See first hand how Airtable empowers you to reimagine your workflows with AI.