Reports

Insights report for product teams

Over the last two decades, software has been eating the world, and turning every company into a digital company. We surveyed 550 product leaders across various industries—from retail and financial services to healthcare, manufacturing, and more—to uncover what sets successful product teams apart. In this report, you’ll learn how to adopt the best practices of standout product leaders.

Forrester: The democratization of development is accelerating

Enterprises are racing to develop new apps for internal operations and digital experiences for customers. But custom internal development is too slow, and off-the-shelf software is too rigid. Citizen development platforms have enabled non-technical workers to take matters into their own hands. Forrester’s Developer Survey found that 78% of developers at the director level and above say that their firm currently empowers employees outside of IT via a citizen developer strategy or plan to do so in the next 12 months.

G2 Report: Evaluating Airtable vs. Aha! vs. Productboard

If you’re in product ops and you’re researching G2 third-party reports because you’re looking for software solutions to your operational challenges, you’re in the right place!

The number 1 secret to marketing success or failure? Efficiency.

“Efficiency” is a word so overused its meaning has become diluted. But for marketers, it’s too important to ignore: Our research reveals that efficient marketing teams achieve outsized results. So what does marketing efficiency really entail? Get this report to discover tangible ways you can drive efficiency across the marketing supply chain, from planning to measurement.

2024 Marketing trends report

In this survey of 550 marketing leaders, we found that, despite the prevailing narrative of resource scarcity, the real challenge for marketers in 2024 isn’t constrained budgets or lean teams. Instead, it is the effective utilization of existing resources and the ability to measure (and prove) return on team investments.

Airtable for product teams

If you’re interested in Airtable’s solution for product teams, these assets will help you guide a successful conversation with your leadership. Access the kit to get your decision-makers on the same page.

Software is fracturing your organization

Hundreds of tools. Disparate processes. Languishing employee engagement. If you feel like your organization is disconnected and spiraling in silos, you’re not alone. Forrester surveyed 1,000+ knowledge workers to uncover “The Crisis of Fractured Organizations.” Read the full study to learn more about how silos impact your business, and why it’s time to rebuild the connections between your teams.

Benchmarks for product teams

Is your product team undersized, or overstaffed? How are other teams prioritizing their roadmaps? And how are they measuring success? We surveyed 700+ product teams pros—from individual contributors to C-level executives—to help you answer questions like these. In this report, you’ll find data-backed benchmarks to reference as you grow your own team, from how other leaders are structuring their teams, to how they’re making decisions about product roadmaps.

Quadrant Knowledge Solutions report

Airtable has been recognized as a leader in Collaborative Work Management by Quadrant Knowledge Solutions. Download the full report to see how Airtable is leading the competition in enabling enterprise teams to work collaboratively and produce stronger outcomes, regardless of where they are or what tools they’re using.

5 insights shaping the future of martech

To better understand what’s shaping the future of martech and how marketing teams can get more value from their tech stacks, we surveyed 300 marketing leaders across the U.S. about their martech challenges, priorities, and practices. In this report, we break down the five martech insights our research uncovered.

2021 Marketing Trends Report

Even with heavy investment in tools and process, most leaders say they’re falling behind. 46% say they lack the timely data to make strategic decisions. We surveyed 300 marketing leaders to learn why.

2022 Product Insights report

A product team’s job is to think about the big picture, the needs of your customers, and the innovations that can push your organization into the next chapter of growth. But what’s the impact when less than half of your team understands the product vision? We surveyed over 700 product professionals to unpack this troubling trend.