Demos

How Airtable runs GTM on Airtable

Airtable's sales team built their entire AI-powered GTM infrastructure on Airtable. Strategic account research used to take a rep 20-40 minutes per account. Now it takes seconds. Airtable's sales and IT teams rebuilt their GTM infrastructure on Airtable — and the gap between what reps could do before and what they do now is the whole story.

How Airtable runs contract management on Airtable

Airtable's legal team built their AI-powered contract management system on Airtable. What once required lawyers to manually comb through thousands of contracts is now fully automated, with humans staying in control of every decision that matters.

How Airtable runs procurement on Airtable

Airtable’s procurement team built their AI-powered procurement system entirely on Airtable. The result: hundreds of thousands saved on contract renewals, millions in vendor spend undermanaged, and a governance layer that actually keeps up with how fast the team moves.

From script to distribution with AI and Airtable

See how media teams use Airtable to streamline operations, with AI-driven workflows connecting creative development, business affairs, and distribution in one powerful system. From pre-production to distribution, every handoff is automated, every insight is surfaced, and every team is finally working from the same source of truth.

Interactive app: Real AI-powered marketing workflows in Airtable

We analyzed thousands of Airtable customers and included the best real-world AI implementations into an interactive app with actual Airtable prompts to build yourself. The companies are anonymized—the workflows and outcomes are real.

Airtable for marketing demo

Airtable's marketing platform enables you to plan smarter campaigns and scale impact using AI purpose-built for marketing teams. Campaign management breaks down when data, workflows, and teams operate in silos. See how Airtable, an AI system of record, connects planning, creation, activation, and measurement so enterprise marketing teams move faster with clarity and confidence.

Airtable demo: Build a product operating system with Airtable

Product teams are flooded with inputs, while leaders are left piecing together what matters most. Enterprise product teams are leveraging Airtable as their product operating system to connect customer insight, planning, and execution in one place so teams can move faster with clarity. See how product orgs turn scattered feedback into focused priorities and confident delivery with a real time view of the full portfolio.

5 AI Workflows for Marketing Teams

If you’re ready for AI that actually fits into marketing workflows, this mashup is your shortcut. See how teams generate campaign concepts on demand, run automated brand-compliance checks to keep everything polished, and instantly spin up localized versions of images and copy for global launches. These aren’t just abstract ideas, they’re real AI Plays you can start using today. Watch the video to steal them for your next campaign.

3 AI Workflows for Product Teams

Get a fast look at three AI Plays transforming Product Ops. See how you can automate competitor product research, synthesize massive volumes of customer feedback, and build smarter product plans backed by AI insights, not hunches. This mashup video shows real workflows teams use today to move faster, stay aligned, and make better product decisions. Watch the demo and steal the plays.

How to power smarter product planning with AI

See how Airtable unifies marketing operations—from strategy to execution—with AI built in, not bolted on. In this interactive demo, explore how teams plan campaigns faster, maintain brand consistency, and prove marketing ROI in one connected platform.

Airtable for Product Engineering alignment in action

Keeping your engineering and product operations teams in sync is key to successful product launches. Join an Airtable expert to learn proven strategies for aligning teams and delivering high-impact results.

Airtable for Marketing Integrate campaign plans with strategic goals

Make every marketing initiative count by aligning your activities with company objectives. Join an Airtable expert to learn best practices for connecting campaigns to key goals and creating real-time performance reports.