Episode 4
How an 85-year-old brand became a £3B digital force
RS Group once shipped on gut feel. Now they've transformed how they think, test, and ship. Stewart Ehoff, Head of Growth Platforms & Product Operations, shares how they scaled a culture of experimentation to drive 60% of their revenue online.
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Product leaders face new pressures
93%
of product leaders are working toward a revenue target.
36%
of product leaders report “very high” visibility into ROI of product launches.
100%
of leaders are trying to alleviate team stress, while delivering impact at scale.
When tools silo data, ROI is a guessing game
The lack of a centralized system led to fragmented data (Excel, JIRA, PowerPoint, emails) and made it impossible to answer basic questions like the number of experiments run or the value generated.
Escaping the "Feature Factory"
"At first, we were shooting from the hip," says Stewart. Today, experimentation is baked in, supported by a centralized system that tracks ROI, surfaces learnings, and keeps the team grounded in customer needs.
Automating workflows with AI
The most exciting opportunity, according to Stewart, lies in "using AI and feeding it the enormous bank of knowledge that we've built over time about our customers and what works for them and what doesn't."
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