Episode 6
Fanatics' playbook for disrupting a saturated market
They started 2024 with just 1% market share. Today, they’re a dominant force with their sights set on #1. Scot McClintic, COO of Fanatics Betting & Gaming, reveals the strategy behind their rapid rise and what it takes to play catch-up in a saturated and competitive space.
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AI accelerates product strategy
55%
of product leaders are already investing in AI
33%
of product leaders report “improved prioritization” is a top benefit of AI
32%
of product leaders report “enhanced data analysis” is a leading benefit of AI
AI is changing how ops teams tackle complex problems
“From an operations standpoint, you can use AI to deflect inbound chats and go deeper into your own metadata to solve complex problems.” says Scot. “For what it's worth, issues that might have taken a human 10 to 12 minutes to solve, an AI language model can now resolve in seconds.”
If you're proud of your MVP, then you’ve waited too long
Fanatics went from about 10-12 people at the end of 2021 to between 300 and 500 by the end of 2022. “We launched an MVP that we were 'definitely not proud of,' other than the fact that it worked.” The team scaled to nearly 1000 employees by the end of 2023.
Great customer experiences come from breaking down silos across 1,200 employees
“While operations and product can feel like separate things internally, from the customer's vantage point, it's all the same,” Scot says that their culture encourages people to get outside their lanes. “We operate with the belief that no job is too small and that great, creative ideas can come from anywhere.”
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