Product roadmap examples: 8 samples to use today

Disruption is accelerating faster than ever. According to Gartner, 33% of product managers say identifying disruptive technologies is one of their biggest challenges, while 53% rank building products with clear competitive differentiation as critical to success. 

A strategic product roadmap provides the structure to stay ahead. It helps teams spot opportunities early, outpace competitors, and deliver products that stand apart.

But getting a roadmap right is no small task. Here are examples of different types of roadmaps to streamline product planning.

8 example roadmaps for product managers 

Product roadmaps take many shapes, from high-level visualizations of product direction to detailed breakdowns of customer feedback and action items. The best roadmap will depend on your business and stakeholder needs and product methodologies.

In this guide, you’ll find eight essential types of product roadmaps, along with who they’re best suited for and the value they provide. Each example includes a ready-to-use template, making it easy to build a version tailored to your workflow and business goals.

General product roadmap example 

A general product roadmap aligns every team—executives, developers, and go-to-market leaders—around a shared product vision. It typically includes product features, strategic goals, status (planned, in progress, or completed), and release dates, creating a direct link between product ideas and business objectives.

Think of it as the master roadmap: the foundation that informs all team- and use-case-specific variations. While other roadmaps may dive deeper into product strategy or product launch details, this one provides the big-picture summary.

Our general product roadmap template makes this process even easier with built-in AI insights, seamless data connections from Excel and PowerPoint, progress-tracking dashboards, and customizable views (grid, timeline, kanban, and calendar). Sales teams can use the calendar view to track feature release dates, while engineering teams can switch to kanban for sprint planning.

In general, product roadmaps should also streamline project management, making it easier to allocate resources and define clear swimlanes for tasks.

AI product roadmap example

According to our 2025 Predications for Product Teams Report, 76% of product leaders expect to increase their AI investment next year. An AI product roadmap gives teams a dynamic, AI-powered workspace to plan, prioritize, and execute with greater efficiency. Unlike static roadmaps, it bridges strategy and execution by automatically linking epics, projects, OKRs, and tasks to overarching business objectives. With embedded AI, teams can generate custom views, surface insights, automate updates, and ask natural-language questions—spending less time on upkeep and more time delivering impact.

With Airtable’s AI product roadmap, teams can use Omni, your Airtable sidekick, to tailor the roadmap to any workflow. For example, Omni can instantly generate an interface page to track project milestones and success metrics, or answer questions like “Find tasks assigned to Cindy” or “Summarize the key themes in active feature descriptions.”

Product strategy roadmap example 

A product strategy roadmap communicates your product vision, short-term goals, and long-term evolution over a defined timeframe, often months or years. It sits at a high level, connecting overarching product goals to the strategic initiatives that support them. For example, a roadmap might include goals like “drive more sign-ups” or “expand features for marketing teams,” each tied to initiatives such as “conduct brand-level study” or “increase activation by 10%.”

This roadmap doesn’t stop at goals and initiatives—it also links to OKRs and KPIs so teams can measure performance, while incorporating market research, competitive insights, ownership details, and flexible views (kanban, calendar, grid) to fit different needs.

The result: in just a quick glance, executives and team members alike can see the “why” and the “what” of your product strategy. This ‌level of detail drives cross-functional alignment, secures stakeholder buy-in, builds accountability, streamlines product releases, and keeps every decision rooted in strategy.

Gantt product roadmap example

A Gantt product roadmap combines roadmap planning with a built-in Gantt chart. It's often used as a timeline roadmap, visualizing your team’s timeline using horizontal bars that run from each task’s start to end date, with dependencies clearly mapped through connecting arrows or lines.

This format is especially valuable for coordinating complex projects with interdependent tasks and tight deadlines. By making timelines and dependencies visible, it helps teams align schedules, optimize resources, and avoid bottlenecks or conflicts over time, budget, or staffing.

Gantt roadmaps also excel at communicating progress to executives. With a quick glance, leaders can see milestones—like when dark mode is scheduled for release—and use that visibility to plan, strategize, and forecast effectively. From executive leadership to development teams, a Gantt roadmap keeps everyone working in sync.

Value-complexity matrix roadmap example

A value–complexity matrix roadmap is a powerful tool for prioritizing product initiatives.

It evaluates new features across two dimensions:

These inputs are visualized in a clear, color-coded matrix, helping product managers quickly identify specific features to prioritize now and which to plan for later. By making trade-offs visible, the roadmap enables smarter decision-making and more efficient product development.

As Sam Altman, founder of OpenAI, says: “Picking the right thing to work on is the most important element of productivity and usually almost ignored.”

Business roadmap example

A business roadmap helps product leaders connect company vision to actionable growth initiatives. It provides a high-level view of strategic goals and the projects that support them—bridging long-term business strategy with product execution.

For example, a goal like “expand into the enterprise market” might be supported by projects such as developing advanced security features, integrating with Salesforce, and building an enterprise onboarding flow. Each initiative is mapped with timelines, owners, and divisions, giving product leaders a clear way to track accountability and progress across the organization.

Whether guiding a startup’s first strategic plan or steering a Fortune 500 company through a major product launch, a business roadmap gives product leaders the visibility they need to align teams, prioritize effectively, and ensure execution stays tied to strategy.

Product feedback analysis example

Our 2025 Predications for Product Teams Report found that only 31% of product leaders feel confident they’re shipping the right products for their customers. A product feedback analysis roadmap gives teams a structured way to collect, analyze, and act on customer feedback, helping improve both new products and the overall user experience.

When powered by AI, this type of roadmap automates key steps in the customer feedback analysis process, such as translation, categorization, and sentiment analysis. With tools like Airtable ProductCentral, scattered feedback is instantly transformed into organized, actionable insights. Teams can spot recurring themes, monitor satisfaction trends, and flag critical issues that require immediate attention.

By ensuring valuable feedback never gets lost in the shuffle, product teams can make informed decisions about which features to build, refine, or sunset, building a true Voice of the Customer program that drives smarter product strategy.

Product launch roadmap 

A product launch roadmap helps go-to-market leaders plan and execute launches with precision. It acts as a step-by-step guide, mapping every action required to bring a product to market.

Within the roadmap, teams can set launch objectives, define key deliverables, assign responsibilities, track due dates, and monitor product marketing activities. Some product launch roadmaps also come with custom views, ensuring each stakeholder sees only the information relevant to their role and keeping everyone aligned.

The most effective launch roadmaps go further with built-in tools. An asset tracker centralizes all launch collateral—like blog posts, emails, and social videos—so nothing slips through the cracks. A run-of-show dashboard provides a real-time view of launch-day activities, making it easy to coordinate efforts and quickly resolve bottlenecks.

Why you need multiple types of product roadmaps

High-performing product management teams can increase company profits by 34.2%—but only if they have the right tools to plan, communicate, and execute effectively. That’s where multiple product roadmaps come in. A single roadmap can’t serve every audience or use case: some need time-bound plans tied to specific releases, while others require evergreen views that guide long-term strategy.

Executives need a high-level roadmap that shows the product vision and strategic direction. Sales needs a release-focused roadmap so they can prepare customers and campaigns. Engineers need a detailed roadmap that outlines features, enhancements, tasks, and due dates. Each view serves a different purpose, but together they keep every team aligned.

Product managers themselves also benefit from multiple roadmaps, allowing them to switch perspectives as needed: one for big-picture strategy, another for analyzing customer feedback, and another to coordinate launch activities.

By combining these views, product leaders get a holistic picture of development, sharpen decision-making, and ensure that every team—from leadership to engineering—is moving in lockstep toward shared goals. 

Build a smarter and more flexible product roadmap with Airtable ProductCentral 

Building great products is next to impossible without the right software. Excel sheets and PowerPoint decks can only take your roadmaps so far. They create silos, slow teams down, and disconnect plans from the data that drives real decisions. Modern teams use dedicated product roadmapping tools—and with AI, those tools are smarter and more effective than ever.

ProductCentral is the foundation for transformative, AI-powered product operations. It unifies customer insights, product strategy, and team execution in one connected workspace, aligning feature ‌prioritization with larger strategic objectives. ProductCentral also integrates with the tools you already use, like Jira.

With our ready-to-use templates—or Omni, your Airtable sidekick—you can instantly generate a tailored product roadmap that’s OKR-aligned and capacity-aware, built directly from your customer feedback, product backlog, and business data.

Book a demo today to see how ProductCentral helps you create smarter roadmaps and elevate your entire product strategy.