Analyze product feedback at scale
Generate executive-ready reports from mountains of customer feedback data, and guide product decisions with customer insight.
5 ways this play will transform your product feedback management today
Analyze product feedback at scale
Use this template to instantly turn feedback into insights, eliminate manual triage, and strengthen customer retention.
Ready to get started? Your step-by-step guide
How AI-driven product feedback management benefits your business
Boost customer retention
Tailored, timely follow-ups show customers they’re heard. Clear updates and visible action on product requests turn frustration into trust, improving the customer experience, reducing churn rates, and driving revenue growth.
Cut analysis time from weeks to minutes
AI instantly categorizes, themes, and scores feedback, delivering proactive digests and reports so product teams can refocus their time on strategy and building the right features.
Shorten time-to-resolution
Automations close the loop faster by triggering follow-ups and nudging teams on unresolved requests, reducing resolution times across support and product.
Accelerate planning cycles
Feedback links directly to features and OKRs, while Jira epics are scored automatically with RICE—helping teams prioritize in hours, not weeks.
Tips for using AI for product feedback management
Set up workflow automations
Send instant Slack or Gmail notifications when new feedback arrives and create reminders if feedback hasn’t been addressed. Take it a step further by using our Jira integration to automatically generate and assign bug tickets to engineers as soon as issues are confirmed.
Ask questions about your data
Ask Omni, your Airtable sidekick, to surface specific patterns in feedback. Think: “Show me the top reporting issues from the last 90 days” or “What are the top complaints about onboarding this month?”
Break language barriers
Use AI agents to automatically translate bug reports and feature requests, so no customer input is lost.
Why Airtable?
Airtable ProductCentral offers a flexible, AI-powered solution, helping product leaders organize customer feedback into roadmap-ready insights and leverage customers needs throughout the product lifecycle. Airtable can adapt to any Voice of the Customer workflow, with opportunities for automation at all stages—from data ingestion to auto-clustering and prioritization to syncing with Jira and updating dashboards.
Instantly build custom feedback analysis and product management apps through natural conversation with Omni—your Airtable expert who seamlessly integrates with your data, information, and insights to help you build sophisticated workflows in minutes. Deploy a team of dynamic AI agents, AI-powered web researchers, document analysts, and content creators that analyze data and orchestrate actions across your entire operation.
Automate competitor product research
Instantly run a competitive analysis that benchmarks your performance against top competitors using up-to-date intelligence sourced directly from the web. YouTube
Discover marketing insights in customer feedback
Turn customer feedback data from reviews and social media into actionable insights that inform your marketing strategy and messaging.
Visualize new ways to merchandise your product line
Turn basic product details and on-white images to a fully merchandised, market-ready product catalog with product names and descriptions.
Want a demo or have questions?
See first hand how Airtable empowers you to reimagine your workflows with AI.